Arachne attended Cosmoprof Worldwide Bologna, a major global trade show that brings together leading beauty brands, vendors, and innovators. As a new brand preparing for launch, Arachne needed a landing page that would introduce their identity, spark interest, and make it easy for potential partners to connect during the event. I designed a clean, visually engaging page that:
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I led the design and execution of a dedicated landing page that:

•  Reflected the brand’s personality while keeping key details intentionally minimal to build curiosity
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•  Included dedicated forms for distributors and industry professionals to streamline lead capture
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•  Featured a custom meeting scheduler, allowing visitors to book 1-1 time with the CEO during the 3-day show.

My role covered the full design process - from wireframing in Figma to collaborating with developers to ensure accurate implementation. I also supported the page with edited promotional video content, optimized image banners for performance, and an animated teaser video to give visitors a quick preview of what was coming.

‍Tools: Figma, Shopify, Adobe After Effects, Adobe Premiere